Key Benefits of Having a Mobile Application for your Business

Forbes says that 3.8 trillion hours were spent on mobile applications during 2021! Digital accessibility directly impacts business revenues, and a mobile application is a perfect example of being an accessible asset that can be used anytime and anywhere. Mobile apps provide customers with instant services at a click of a button. With almost every consumer owning a smartphone, a mobile application is a great medium to establish strong relationships with existing and potential customers. Consumers easily look up a brand or product on their smartphones whenever they get time and make an instant decision to purchase the service.

Businesses in all sectors like e-commerce, finance, food delivery, healthcare, education etc. should have a website and a mobile app to establish their presence in the market among the ever increasing competition.

Let’s explore the key business benefits that can be leveraged through a mobile application.

#1 Build Brand Awareness

Once an application is installed on a user’s mobile, be rest assured that they will encounter your application every time they unlock their screens, multiple times a day! What better way to gain exposure than reminding the consumer about your business just through an app logo? Additionally, you can opt for built-in features to engage with your users- like sending push notifications, text messages, and emails. You can instantly inform consumers about ongoing offers which they can quickly leverage through their device.

The application can have built in automations to request for product reviews or ratings whenever a customer makes an in-app purchase. Developing a connection with a consumer is the first step to encouraging them to use your application on the daily.

#2 Improve Customer Service

A mobile app gives your business the benefit to stay in touch with the consumer 24*7, 365 days of the year. There are no “off days” like those encountered in a physical store. Consumers can contact customer service and even chat with automated chatbots to get quick replies for queries they encounter while dealing with your business. By making the consumer felt that he is “seen” and “heard” by providing quick customer support- like in-app messaging, call and call-back buttons, customer feedback options,chatbot facilities, FAQ services and much more- makes your business seem like it is always available for the user.

#3 Increase Sales and Revenue

Mobile applications can be created for various platforms like Android or iOS or even both! A hybrid mobile app can target customers who use both, Android and iOS, and aim to expand their target consumer reach and increase in-app sales.

Apart from this, the app is an easy medium to place an order on the go. No matter the time or place or location, users can quickly place an order from a device that is (almost always) in their hands! They can compare your deals and offers with other brands and opt for the one which suits their requirement, thereby making instant purchases.

#4 Increase Customer Base

An average human spends 7 hours a day consuming online content! This is a gold mine of information for companies who have established their presence on various social media channels like Facebook, Instagram, Pinterest, LinkedIn, etc. You may easily link your mobile app to various social media channels so that users can explore what other consumers feel about your brand. Apart from establishing credibility, this also means you can target all those consumers who use various social media platforms and direct them to download your app for required services.

#5 Ease of Use

A mobile app always has one advantage over a website- and that is its portability with ease of use. Consumers who are aware about your website and are regularly dealing with your business will definitely download the application for faster service. Plus, a mobile application has the potential to scale as its user base increases. There is minimum to no lag time for pages to load on the mobile device, which is not like a traditional website.

Why Choose FargiWiz for Mobile App Development?

Stay ahead of the competition through a simple step of creating a mobile application for your business by opting for a development company that understands that every business has a unique requirement and goals to be met. FargoWiz has a team of experienced developers that create Android, iOS and hybrid mobile applications using state of the art technologies. FargoWiz is known to create secure, cost-effective and scalable applications with a unique architecture and design. With a “Agile” approach, our developers create the application in several sprints or iterations. We obtain your feedback and approval and shape up the application as per your expectations. We provide a Minimum Viable Product (MVP) with essential features of the application to gauge market response, before going on with a full fledged development where we add advanced functionalities or get rid of features that do not serve the purpose.

One of our most popular applications is “StudentProCONNECT” which is a networking application built as a medium to connect students and industry professionals and allow them to share their insight and experiences. Using technologies like Redux, React, Ionic, Node.JS and MySQL; our developers created a scalable application that lets students interact and connect with top industry leaders and learn from their experiences.

Final Thoughts

Creating a mobile application will give your business an edge in terms of establishing your market presence, targeting a wider audience base and increasing your business capital and revenues. It also serves as a medium for consumers to deal with your business wherever they are located and whenever the need arises.

If you haven’t already thought about creating an application for your business, now is the perfect time, with a majority of us stuck in doors due the pandemic and with more time to pass. A mobile is a perfect way to distract oneself and what better way to leverage this situation than by creating an app that can be accessed anytime! For more information on this topic, visit our website at www.fargowiz.com.