How Creative Graphics Design helps Market your Business
“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” -Milton Glaser
Many Studies have proved that the human brain processes images 60,000 times faster than the text, and 90 percent of information transmitted to the brain is visual. A great design can set you apart from your competitors and can take your business to new heights. Intrigued on how this can happen? Read on to find the top 5 ways on how creative graphic design can help market your business!
#1 Brand Recognition and Trust:
The best way to create a brand identity for your business is to design a logo! This will help you stand apart from competitors and create your niche in the market. A great example of this is the Check symbol that is associated with Nike. Another aspect of branding is designing your website/app with visually pleasing elements. Your graphic design strategies will be successful only if your target audience gets what you are trying to convey. A good design will compel customers to visit every tab on your website and explore your business. The more they explore, the more they would trust your offerings.
#2 Make an Impact on the customer:
First impressions matter. Incorporating rich graphics in to your website or mobile app will leave a lasting impression on the customer. Potential customers would want to learn more about your products and services if your business can display them in a visually pleasing format. Effective graphic design takes a fraction of a second to make an impact using the element of visibility. First time customers are likely to come back to your website if they remember you- and the best way to make your brand memorable is by using designs that linger on even after the customer has clicked out!
#3 Effective social media marketing
There are around 3.5 billion social media users around the world. Most of these customers spend their time on the app, sharing images and videos that pack a punch. Effective graphic design strategies can create aesthetically pleasing and engaging videos that can be posted on your social media feed, to market your services. Information supported with animated videos will give customers all the required information about your service in a matter of minutes!
Forbes says that after watching a video, 64% of users are more likely to buy a product online, making up a huge chunk of your business profits.
#4 Make an impression in the business dealings
Want to bag another business deal? Use visual data to convey impactful statistics about your product rather than a text based and rather boring spreadsheet. A flat layout as such will prevent your statistics from having the same impact as a visual graph based or chart-based approach. Look at the example below:
Now ask yourself, which example are you the most drawn to? What compels you to explore the business more- the text or image?
#5 Data at a Glance
Graphic design strategies can be used to display important data at a glance. Whether it be on the website, app, social media feed or on the internet. For example: you can have one image that lists down the advantages of your service or a single image to market what you are selling like so:
The customer is automatically drawn to information laid out so precisely and would want to explore your business in depth. Data at a glance gives them the information they are looking for without any fillers- it saves their time and gives you a chance to market your products!
Engaging the Experts
FargoWiz understands that every business comes with a unique graphic design need and strives to deliver what you need. We provide Graphics Design Services, including designing user-friendly, high performance, user interfaces for your website, print-work and banner designs for effective advertising, unique logo design for your brand, and engaging marketing videos.
