How an AI Powered Assistant can be a Game Changer for Your Business
Take your online business to the next level by leveraging the benefits of an integrated Artificial Intelligence (AI) powered assistant. This assistant can be “taught” to learn from training data, make decisions after applying sound logic, and even be trained to behave in a certain way. AI’s ability to recognize and interpret visuals and speech does not need any human intervention. Using Natural Processing Language (NLP), AI assistants can be programmed to analyze human language input and finally “understand” and act on these inputs.
Gartner affirms that the current pandemic situation has accelerated digital business to function remotely, where there has been an increase in demand for this technology. With AI assistants like Siri, Amazon Alexa and Google Assistant taking the market by storm, more businesses are leaning towards adapting an AI powered assistant to help them function at their full potential. Gartner further predicts that by 2025, 50% of knowledge workers will use a virtual assistant to help them on a daily basis.
This article will outline the advantages of having an AI powered assistant that will upgrade the way you conduct your business.
Business Use Cases of an AI Powered Assistant
Let’s have a look at different areas where an AI assistant can be incorporated into your business:
- Customer Service Chatbot
- Booking appointments
- Scheduling events on the calendar
- Booking tickets (flights/movies/plays)
- Making hotel reservations
- Personalizing offers based on customer purchase history
- Recommendation engine
- Making phone calls and sending push notifications
- Ordering groceries
- Paying bills
- Retrieving information from a huge dataset
- Automating repetitive tasks
- Conducting Surveys
- Social Media assistant
- Travel arrangement guide
- Lead Conversion
- Marketing
- Recruitment Services
Business Benefits of an AI Powered Assistant
Let’s dive into some benefits of an AI powered assistant that can take your business to new heights.
#1 Round the Clock Availability
AI assistants can be online 24*7, 365 days of the year. This means that your business will never miss a potential global customer. The presence of an assistant also encourages consumers to get their queries answered anytime. Unlike a human employee, an AI assistant does not take “days off” and can be present online all the time ensuring maximum customer satisfaction and retention.
#2 Leading Smart Conversations
AI assistants can be trained to lead smart and relevant conversations with your customer, giving them the feeling of speaking to a human. If needed, AI assistants can also route customer queries to the correct human personnel for more information. AI assistants can be programmed to understand the underlying meaning behind text as well as sentiments expressed via the emoji format and respond accordingly. This insightful data can then be used by your business to make meaningful decisions.
#3 Automate Mundane Tasks
Repetitive tasks, such as booking appointments or even sending out push notifications, can be assigned to the AI assistant, while human personnel focus on getting more important things done. This wise usage of a human employee’s time will in turn benefit the business in getting tasks completed. Forbes outlines a research that predicts a 95% increase in adoption of AI-powered chatbots for customer interaction by 2025. Further, Salesforce outlines that 77% of human agents believe that automating routine tasks would help them to focus on more complex work.
#4 Increased Efficiency and Productivity
Human employees often suffer from a “burn out” or even just a lack of motivation and this can impact business goals while lowering their own productivity. An AI powered assistant can be programmed to perform multiple tasks at once, with 100% accuracy. This saves business time in meeting envisioned goals, as well as lowers capital invested in hiring multiple people to perform separate tasks.
#5 Higher Return On Investment (ROI)
An AI assistant works online, with round the clock availability and does not take up physical space in an office. This will help your business save on costs related to hiring employees, training them, and setting up their work stations. Once the AI assistant is trained, there is no need to spend additional time and effort to validate their tasks. AI assistants can rope in more leads as compared to a human employee, providing your business with unparalleled productivity and efficiency.
#7 Collect Data for Personalization
After interacting with the consumer, the data generated can be studied for making insightful business decisions. This data can be further used to train the AI assistant in personalizing their conversations with the consumer. This in turn will build a strong relationship between the consumer and the brand. For instance, after studying the purchasing habits of customers from an e-commerce website, chatbots can present them with similar items on discount. This not only will keep the consumer interested in using your e-commerce website, but also lead to long term relationships with the brand.
Final Thoughts
AI powered assistants will not replace human agents entirely, however, they can perform tasks that are difficult to achieve solely with human effort. These assistants can be implemented across a variety of industries like marketing, finance, healthcare, retail, real estate, education, customer service, e-commerce, m-commerce, and much more. The unmatched potential with which an AI assistant can serve your business brings benefits like performance, speed, efficiency, and intelligent decision making skills. With the right training inputs and steady monitoring, an AI assistant can complete tasks at a rate that no human employee could ever achieve.
To know more about how this technology can positively impact your business, visit our website at www.fargowiz.com.
