Top 7 reasons a website can boost your business
More and more consumers are realizing that they can use online resources to find what they need, faster and from the comfort of their homes. KPMG reports that 47% people visit a company’s website to make a purchase as compared to the 26% that actually check out the physical store. And, with the onset of the digital age, a large number of companies have established an online presence. If you do not have a website, you may lose potential customers to your competitors who are already up and running online! If this isn’t a good enough reason, then read on to discover our top 6 reasons on why your business should invest in a website.
1. Extend your Customer Reach
You can now take your store/business digitally (albeit, not physically) to consumers around the world. Customers can access your website 24/7 365 days/year, irrespective of their location or time zone.
2. Let your customers find your business
Powered with effective Search Engine
Optimization (SEO) tools, customers can find your business quickly through various search engines like Google, as compared to a traditional offline advertising model. Customers can type in a few key words that will bring up your business in their search results – it’s that simple!
3. Effective business marketing
Your website can become the number one marketing tool for your business. It can showcase the products or services that your business specializes in. It can also host product images, short product videos, customer reviews, and so much more! Customers will get a holistic view of all your services in one place. Customers can be introduced to special offers and promotions through the website, which can encourage them to make a purchase!
4. Social Media Companion
While your business may have a social media page to engage with consumers, you can now direct them to your website for additional information. It is much easier and faster to update any product or service information on your website than it is in a printed catalog.
5. Round the Clock Customer Service
Having a website means that customers do not have to wait for business hours to ask queries, make purchases, send product reviews, check product availability etc. Online forms embedded into your website or Smart IVR chatbots can make it easy for a customer to send information requests and get an instantaneous response.
6. Cost Effectiveness
Reduce the additional costs of purchasing or renting a physical store and employing professionals to work in the same! The upkeep cost of maintaining a website is comparatively lower as compared to a physical store and the returns that will be gained are just the opposite.
Plus, you do not have to spend a ton of money on billboard/ brochures/ or magazines to advertise your business. Your website can serve as an online portfolio for your business.
7. Consumer Insights
Analytical tools embedded in your website can give you important customer insights, including customer demography. Customer insights data will help you make smarter business decisions. Read our blog to know more.
FargoWiz’s Website Development Experts
Our modern website development strategies add value to your business vision. Our experts utilize modern technologies like React, WordPress, Shopify, WooCommerce, Laravel/PHP, Angular, and NodeJS to create a scalable, user-friendly and interactive website for your business. With the entire suite of services focused on security configuration, performance tuning, market analytics, and SEO, we ensure that your website is armed with capabilities along with the business functionality to make an impactful online presence.
