Why Digital Marketing is Essential for your Business
The most valuable and effective marketing tool in 2020 is the internet. This medium covers a plethora of audience and gives you the means to market your business on a wide range of platforms, thereby roping in potential customers to help your brand grow. Digital marketing is the use of different channels on the internet to market your goods and services. Digital marketing gives you the flexibility to create marketing content customized to your target audience needs- as opposed to traditional billboard or brochure style static content.
Let us take you through the top 5 benefits of digital marketing for your business.
#1 Real time Audience engagement
Internet World Statistics record over 5 billion active internet users to this day. Digital marketing helps you create strategies to reach out to these users in real time and convert them as potential customers. You can immediately respond to any customer queries at the very moment it was sent, using channels like- website comments, messages, social media posts and emails. You can provide instant recommendations based on a customer’s product preferences, start a live chat to sort out grievances, host live marketing events to introduce new products, and really engage with your customers to make them feel important and catered to.
#2 Digital Marketing is Cost Effective
Gone are the days where brands were mostly investing in traditional marketing channels like billboards, flyers, business cards, magazines and newspaper Ads. The cost of producing and distributing these assets is variable and dependent on many factors like the quantity of materials to be printed and distributed, available Ad space in a magazine or newspaper, etc.
Digital marketing is a budget friendly way to market your content in an impactful way. Take for instance- Newsletters can be sent to a bulk of audience at one time, social media accounts can be created on several platforms for free, constant website updates can be done with good SEO practices to drive organic traffic.
The best being, these strategies can be re-worked depending on the results obtained- ensuring that your business does not invest in marketing that will not provide good returns. Additionally, Forbes says that Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Isn’t this a win-win situation for your business?
#3 Multiple Platforms means a Wider Audience Reach
Traditional marketing has a limited reach on the size of the market that it can target. Digital marketing on the other hand has an audience on every possible channel available on the internet. Take for instance- the channel of social media Forbes additionally reports that 3.96 billion people across the planet use social media today! You have the scope to convert these users into potential customers by playing your digital marketing cards right.
Digital marketing helps your business leverage a variety of platforms. Some of these include popular social media sites like Facebook, Instagram, Pinterest used mainly for photo sharing, YouTube for video sharing, LinkedIn for articles/ blog posts and Twitter for sharing short content pieces. You can target a different and unique audience base through each of these platforms and cater to present and potential customers. For instance, many social media sites allow users to form discussion groups based on similar interests. You can target a specific group to market your products and services as well as understand what the current market needs are by participating in relevant group discussions.
#4 Multimedia for Audience Engagement
Digital marketing gives your brand the opportunity to leverage different forms of media like images, videos, AR/VR functionalities and much more to keep your audience engaged. Interactive content makes more of an impact on the users as compared to a print media based advertising. Using smart marketing strategies like VR for a 360 degree product view, creating engaging marketing videos etc. will help you interact with your audience on a stronger level.
#5 Real time Actionable Insights
Digital marketing comes with a huge advantage of measurable insights. With tools like Google Analytics, you will be able to gain key insights that will help your business make smart decisions. For example, what is the source of your website traffic, what keywords gained you traction, how many clicks per day your website gains, statistics on posts shared, views obtained and other important insights. Optimizing your campaigns according to the insights will help your business invest your marketing budget in the right places!
Engaging the Experts
FargoWiz can help your business in achieving the desired impact from Digital marketing. Take for instance our customized animated videos that are developed to keep your customers engaged and wanting to know more! Our experts are well equipped with good digital marketing practices that will help you extend your market outreach and help your website stand out from the rest on Google’s search engine results.
